By Aimée Deraco, President & CEO, Brubaker Inc., aimee@brubakerinc.com
A feature piece from our Spring 2025 issue of the Lancaster Thriving Publication
For 80 years, Brubaker has been a trusted name in home services, earning a reputation for quality, integrity, and community commitment. Now, as the company enters a transformative new chapter, it does so with a bold vision—one that places its employees at the heart of its success. With its transition to a 100% Employee Stock Ownership Plan (ESOP), Brubaker is redefining what it means to be a modern, forward-thinking home and commercial service company.
The Power of Employee Ownership
Becoming an employee-owned company is more than just a structural change—it’s a cultural shift that fosters accountability, engagement, and innovation. Under the ESOP model, every technician, support position, and leader has a personal stake in the business’s future. This shared ownership creates an environment where employees are deeply invested in upholding Brubaker’s long-standing reputation for excellence.
For customers, this shift means an elevated level of service. When the person designing a kitchen remodel or installing a water heater is also an owner, they bring an unmatched level of craftsmanship, professionalism, and attention to detail.
Innovation Beyond Technology
At Brubaker, innovation isn’t just about technology—it’s about people. The ESOP transition has unlocked new levels of creativity and problem-solving within the company. Employees are encouraged to contribute ideas that improve service processes, expand product offerings, and enhance customer experiences.
This employee-driven approach has already led to significant improvements. Expanded training programs are equipping team members with new skills, while strategic service enhancements ensure the company stays ahead of evolving customer needs. By fostering a workforce that is engaged and motivated, Brubaker is proving that true innovation comes from within.
Strengthening Customer Trust and Business Resilience
Trust has always been a cornerstone of Brubaker’s success, and with every employee now invested in the company’s reputation, that trust is stronger than ever. Homeowners and businesses can feel confident knowing that the professionals they interact with are also stakeholders in the company’s success.
Additionally, the ESOP model enhances long-term business resilience. Employee retention is a major challenge in many industries, but giving team members a direct stake in the company’s future fosters loyalty and stability. With a workforce that is more committed than ever, Brubaker is well-positioned to navigate industry changes, economic shifts, and emerging trends with confidence.
A Commitment to the Community
Brubaker has always prioritized giving back to the Lancaster community, and employee ownership only deepens this commitment. When a company’s success is shared by its employees, its impact extends far beyond business operations—it reaches families, neighborhoods, and the local economy.
Through sponsorships, volunteer initiatives, and partnerships with organizations like Brightside Opportunity Center, S.W.A.N., Schreiber Pediatric Center and United Way of Lancaster, Brubaker continues to make a meaningful difference. The company’s community-driven mindset aligns perfectly with its ESOP structure, reinforcing the belief that true success is measured not just in profits, but in the positive impact it creates.
80 Years & Beyond: A Sustainable Future
The transition to an ESOP is not just a business decision—it is an investment in a long-term legacy. With employees taking on greater leadership roles and actively shaping the company’s direction, the business is positioned for sustained growth and adaptability.
In celebration of its 80-year milestone, Brubaker is preparing to launch an exciting rebrand this spring. This fresh identity will honor the company’s rich history while reflecting its evolution into an employee-owned enterprise. With a team of 95 employee-owners spanning five generations, Brubaker is striking the perfect balance between tradition and progress.
Looking Ahead
As Brubaker moves forward in this new era of employee ownership, its future has never looked brighter. By embracing change while staying true to its core values, the company sets a powerful example of shared success.
“I am beyond proud to lead this incredible team of employee-owners in a community that means so much to me. Our people are the foundation of our success, and every single team member plays an essential role in shaping our future. Without their dedication and hard work, we wouldn’t be where we are today. To everyone who has supported us through this amazing transformation—thank you. We are deeply grateful!” – Aimée Deraco, President & CEO.
The company’s next chapter isn’t just about continued growth—it’s about building a future together.
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